What is Car Wrap Advertising?

Getting to know what car wrap advertising is and the benefits it offers can help you make an informed decision about whether or not it will work for your particular business needs. At Wrap Guys, we understand how beneficial a custom car wrap can be for any type of business. That is why all of our vehicle wraps and custom car decals are custom designed by our team of in-house graphic artists for each individual client’s needs.

What is Car Wrap Advertising?

Car wrap advertising is a unique and cost-effective advertising solution that allows you to transform any vehicle into a mobile billboard. All car wraps are custom designed to suit the needs of the particular business being advertised and can be created to match the business’ branding, colours, logo, and messaging. Since vehicle wraps are printed on high-quality 3M vinyl products, they offer a longer lifespan compared to other types of advertising.

The Benefits of Car Wrap Advertising

Some of the main benefits of car wrap advertising for businesses includes:

1. Reaches a Wider Audience

Utilizing a brightly coloured, eye-catching vehicle wrap can be a great way to get your vehicle to stand out. Since car wraps are an engaging way to capture attention both on and off the road, depending on how many vehicles you have in your fleet, your vinyl car wraps could potentially be seen by tens of thousands of people every month. In fact, custom car wraps can reach a larger audience than almost any other form of advertising and tend to lead to more new customers than business’ website can.

2. Cost-Effective Advertising Solution

Unlike other types of advertising, such as billboards and TV commercials, that require consistent reoccurring costs for as long as you would like to advertise, vehicle wraps only require a one-time fee. This means that you will be able to make a smaller initial investment for an advertising campaign that will generate results for years to come. Whether it is for a delivery vehicle or a service vehicle, a custom vinyl wrap can help generate thousands of daily impressions.

3. Non-Aggressive, Long-Term Advertising

Compared to radio ads or print ads that can act as a distraction, vehicle wraps are a subtler form of advertising that is able to attract attention without disrupting drivers or passersby from the task at hand. Potential customers will also be able to spot your vinyl car wrap advertising without feeling as if the ad is being too pushy.

4. Extra Level of Protection

One of the added benefits of wrapping a business vehicle for advertising purposes is that it also provides an extra level of protection against scratches and dings from road debris. All 3M vinyl wraps can also be easily removed from a car at any given time without causing damage to the underlying paint.

If you would like to learn more about car wrap advertising, or if you are interested in one of our vehicle wrap services, please contact Wrap Guys at 604-996-6389 or by filling out a contact form on our website.