Whether your business has recently undergone a merger or your company’s vision or products have changed, it will most likely be necessary to rebrand your fleet of vehicles to ensure that they are up to date with the latest company changes. At Wrap Guys, we know that rebranding a fleet of vehicles is a process that requires a lot of time and effort. That is why we have put together some simple tips on how to rebrand your vehicle fleet to get you started.
1. Identify the Need for Rebranding
Before updating the company fleet, it is important to first identify the new company brand and how that brand will relate to customers throughout the entire customer relationship experience. If your business’ logo is changing, having that logo displayed on everything from business cards to company vehicles can go a long way in creating a strong brand identity. When rebranding company vehicles, make sure to only include elements that have to do with the company’s new branding.
2. Create a New Logo or Brand Design
Working closely with a team of talented graphic artists can help ensure that your new business logo and typography choices are perfect for the new brand. Consider looking for a professional team that will work closely with you throughout the design process and will be able to provide you with expert advice and branding solutions.
3. Create a Marketing Plan
Having a clear marketing plan for your new brand will make it easier to design fleet decals or fleet wraps that will advertise your business to the correct target market. Not planning ahead before rebranding your vehicle fleet could potentially lead to a loss of customers rather than an increase in customers.
4. Design New Fleet Decals
When it comes to rebranding your vehicle fleet, it is extremely important to choose to work with a vehicle wrap professional that has lots of experience in the industry and only uses high-quality vinyl materials and printing equipment. It is also a good idea to look for a vendor that has a team of graphic artists on staff, as this will ensure that the entire rebranding process—from design to installation—is handled by the same company, creating a much smoother process.
If you would like to learn more information on how to rebrand your vehicle fleet, or if you are interested in our fleet decal or fleet wrap services, please contact Wrap Guys at 604-996-6389 or by filling out a contact form on our website.