When it comes to car wraps for company vehicles and business advertising, there are many elements to consider when creating the design. From illegible text to overly busy patterns, there are many mistakes that businesses commonly make when creating a wrap for their company vehicle. That is why the experts at Wrap Guys have compiled a list of 5 common car wrap advertising mistakes to help you understand what to avoid when creating your wrap.
Learn about the types of businesses that benefit from car wraps.
Mistakes to Avoid with Your Car Wrap
To ensure the best possible advertising results and lead generation for your car wrap, be sure to avoid the following mistakes:
1. Creating a Cluttered Vehicle Wrap Design
Using too many patterns or images can lead to a cluttered design, making it difficult for potential customers to read and retain the information provided to them. Consider creating a vehicle wrap that offers a clean, minimalistic, and appealing design to create a lasting impression on your target audience.
2. Using Low-Quality Vinyl Wrap Materials
Before getting started on the design process of your custom car wrap, you should ensure that you are choosing a proven provider that uses quality materials. High-quality 3M or Avery cast vinyl are both good choices as they offer a leading balance of image quality and lasting durability. This ensures that your wrap will retain durability and image clarity regardless of the weather conditions you typically face.
3. Displaying Illegible Text
When considering the font choice for a car wrap, think about who will need to see the wrap and how far away they should be able to see it from. Choosing a scrawling font or trying to use too much text can make it hard for potential customers to read, especially from a distance. Take the time to view your font choice from different distances to see if it will work well for your specific needs.
4. Displaying Boring Content
While creating a clean and minimalist wrap will make it easier for customers to read the information provided, this does not mean that the car wrap needs to be boring. Consider using strong graphics, well-written ad copy, a tempting offer, or a unique call-to-action to draw the eye without compromising clarity.
5. Using Weak Call-to-Actions
One of the most important aspects of any vehicle wrap is the call-to-action. An effective call to action should include your phone number, email address, website URL, social media information, and anything else that will make it easy for your target audience to get in touch with you. The more enticing and clear the call-to-action is, the more leads you will generate.
To learn more about our business vehicle wrap solutions, get in touch with the team at Wrap Guys. We can be reached through our online contact form and will be happy to answer any questions you may have regarding our wraps or our services.