When it comes to vinyl wraps for business vehicles, there are many elements to consider when creating an effective design. While the right design will effectively advertise your business and increase leads, a poor design can paint your business in a negative light and have the opposite effect. As a leading provider of vinyl wraps for business vehicles such as work vans and work trucks, the team at Wrap Guys knows that there are several elements that should be included as part of your wrap. That is why we have compiled a list of 3 vital elements to include in your business vehicle wrap to help you effectively advertise your business and reach new customers.
3 Elements of an Effective Business Vehicle Wrap
An effective business wrap will have the following elements:
1. A Well-Placed Logo
While placing your business logo on your vehicle wrap is a no-brainer, it is crucial to ensure that it is the right size and placed in the right location. Making your logo too small can make it difficult for viewers to determine the name of your business while a logo that is too large can take attention away from contact and service information. A skilled wrap designer and installer will work with you to determine the ideal size of your logo based on other design elements. For most designs, it is best to utilize multiple logos. Ideal locations for these logos include your driver-side door, passenger door, and rear doors if your vehicle has them.
2. Legible Contact Information and Call to Action
Contact information does not mean much if viewers cannot read it quickly from various distances. Be sure to choose a legible font for any text on your wrap and ensure that your phone number and email address are easy to read by choosing the correct font size. It is also worth including a short call to action after this information, as this drastically increases the chance of a viewer contacting you.
3. Important Products/Services
While some logos and company names make it easy for viewers to determine what a business provides, others can be vague or confusing. That is why it is always worth including a short and legible list of the products and services you offer to give context to viewers and help them fully understand what your business does. A short slogan or statement can also achieve this to great effect. For example, if you are an HVAC specialist in Vancouver, a line of text saying “Your Vancouver HVAC Specialist” will instantly let viewers know that you offer HVAC services.
To learn more about our car wrap design and installation services or to discuss the details of your project, get in touch with the team at Wrap Guys. We can be reached through our online contact form and will be happy to answer any questions you may have regarding our services.